Turning surplus inventory into a high-converting e-commerce machine
506 Liquidation had a loyal local following in Moncton but their Shopify store was barely pulling its weight. Strong product, weak digital presence - and zero paid media strategy to scale beyond word of mouth.
Online revenue in 5 months
Online revenue
Meta Ads ROAS
Organic traffic
Cart abandonment
How the work moved from problem to measurable result
Store optimisation before ad spend
We audited the Shopify store and found critical conversion bottlenecks - unclear value proposition on the homepage, slow product load times, and a checkout flow losing 60% of mobile users. We fixed these first.
Meta and Google ads built for liquidation buyers
Liquidation shoppers are bargain-motivated and act fast. We built ad creative and copy around urgency, social proof, and deal framing - audiences that converted at 4.1x industry average.
Local SEO dominance
We built a local SEO strategy targeting liquidation and surplus searches across New Brunswick, resulting in first-page rankings and a 3x lift in organic discovery within 90 days.
"We thought our ceiling was local customers who already knew us. Nishkama TechX showed us we were just getting started."