E-commerce that scales - from 50 to 5,000 orders a month
Aussiez Goods Hub had a product range people loved but a Shopify store that was haemorrhaging conversions. Their ads were bringing traffic but their store was not converting it.
ROAS on Meta Ads
Store conversion rate
Meta Ads ROAS
Monthly orders
Revenue growth
How the work moved from problem to measurable result
Conversion rate audit first
Before touching the ads, we fixed the store. Heatmap analysis revealed that 70% of mobile users were dropping off at the product page - specifically at the size/variant selector.
Store redesign for conversion
We rebuilt the product pages with social proof above the fold, simplified variant selection, and added urgency elements that did not feel manipulative.
Scaling the ads profitably
With the store fixed, we restructured the Meta ad account with proper campaign architecture, new creative angles, and retargeting flows that converted browsers into buyers.
"They told us the problem was the store, not the ads. We were sceptical. Three months later we had 10x more orders. We should have listened sooner."