A recruitment brand that attracts the best candidates before they are available
Bee Crown was a growing UK recruitment agency competing against established players with larger budgets. They needed a brand and website that made them look and feel like a market leader - not a startup.
Inbound candidate enquiries
Inbound candidate enquiries
Client acquisition
Organic traffic (UK)
Time to fill positions
How the work moved from problem to measurable result
Positioning as a specialist, not a generalist
We repositioned Bee Crown from a broad recruitment agency to a specialist in [sector] - a change that immediately differentiated them and attracted higher-quality clients and candidates.
Candidate-first website design
Most recruitment websites are designed for clients. We designed Bee Crown's site primarily for candidates - because great candidates attract great clients, not the other way around.
UK-targeted SEO
We built a content strategy targeting specific job category + location keywords in the UK, resulting in significant organic traffic from candidates who were actively looking.
"We went from cold-calling clients to being approached by them. The positioning work Nishkama TechX did completely changed how the market sees us."