Nishkama TechX
SaaS · 2024

A SaaS marketing site that converts visitors into trials

Tenetizer's product was strong but their website was doing them a disservice. Complex copy, no clear value proposition, and a homepage that required too much reading before the visitor understood what the product actually did.

Digital MarketingSEOContent Marketing
+210%

Trial signups after redesign

+210%

Trial signups

-38%

Pricing page bounce rate

+95% in 4 months

Organic traffic

+2.8 min avg

Time on site

Approach

How the work moved from problem to measurable result

Clarity over cleverness

We rewrote the entire site copy using the 'five-second test' as our benchmark - a visitor should understand what Tenetizer does within five seconds of landing.

Converting the pricing page

The pricing page was the highest-exit page on the site. We redesigned it to lead with value, answer objections inline, and make the trial CTA impossible to miss.

SEO foundation

We built a keyword strategy targeting high-intent B2B SaaS searches, restructured the information architecture, and added schema markup throughout.

"We knew our product was good. What we didn't know was that our website was the main thing holding back our growth. The results speak for themselves."

CEO, Tenetizer, Chief Executive Officer
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